Our Story

Who we Are

As the real estate industry evolves, REALTORS® need to keep up. The meteoric rise in property values has resulted in an increasing disconnect between the amount of commission payable for sales and the underlying value for services provided by the brokerage.  

The problem:
Customer experience, service and care provided by brokerages has not improved, while commission compensation has skyrocketed.  

Our solution:
Alloway Property Group brings together the valuable marketing tools of REALTORS®, the Multiple Listing Service (MLS) and integrates them with full legal and other professional services, to provide the client unsurpassed value for commission earned.  

What Sets Alloway Property Group Apart?

As a distinguished real estate brokerage, Alloway Property Group offers a level of service and value that surpasses the standard offerings of traditional brokerages. Our commitment to delivering a seamless, comprehensive experience ensures that our clients benefit from a sophisticated, all-encompassing approach to real estate transactions.

We recognize that legal expertise is paramount to the success of any real estate deal. From the outset, our clients retain trusted legal counsel, empowering their lawyer to take an active role not only in the planning and negotiation phases but also in the structuring and drafting of all necessary contracts and documentation. This proactive approach not only streamlines the entire process but also mitigates risk, providing our clients with peace of mind. What sets us apart is that these enhanced services—typically associated with significant additional costs—are seamlessly integrated into the standard commission paid to the brokerage.

Independently retained, we integrate our services with experienced legal counsel of your choice with fees to be deducted by direction from standard commissions paid the brokerage. 

Whether you choose to work with your own legal counsel or opt for our affiliation with Alloway and Associates Professional Corporation, we offer an unparalleled collaboration between brokerage and legal services. Our systems are designed to integrate documentation, ensuring all contracts are expertly aligned. This unique synergy results in the perfect blend of comprehensive legal oversight and the traditional brokerage-driven sale, all within the framework of the commission.

The integration and value do not end there. Alloway Property Group has partnered with other providers to deliver a comprehensive package of real estate services, to be included in the commission paid. Depending on the transaction, these services—which are all included within the commission—can encompass home inspections, appraisals, surveys, professional photography, virtual tours, custom property websites, home staging consultations, and a tailored marketing strategy that includes web, social media, and traditional print marketing.

At Alloway Property Group, we operate under the guiding principle: 

Value Delivered, Commission Earned. 

How We're Different

In a competitve Real Estate market, Brokerage and agent selection is paramount to success. Our team of high performing agents deliver:

AN UNDERSTANDING OF THE MARKET | Our agents understand, appreciate, and utilize extensive information avaialble for any given property, business, or neighbourhood. Success for our clients occurs when needs and desire best meet location and availability.

ATTENTION TO DETAIL | Success in any transaction is defined by paying attention to the details. We strive to be attentive to the unique needs of our individual clients.

A NETWORK OF CONNECTIONS | Our agents pride themselves in maintaining and expanding a vast network of contacts within the defined market they serve. This includes other brokers, potential buyers and sellers, lawyers, bankers, and other notables in the industry.

STRATEGIC PARTNERSHIPS & SYNDICATES | Alloway Property Group’s network of leveraged partnerships, memberships, and syndicate sites creates an exclusive, unmatched platform to showcase your unique offering. As a member of both the Toronto Real Estate Board and the Information Technology Systems Ontario, Alloway Property Group has unparalleled access to local listing data from almost every board in the province of Ontario.

KNOWLEDGE AS POWER | Continuing education and professional development allows us to stay up-to-date on the latest topics in law and real estate, as well as the local market.

HONESTY AND INTEGRITY | Professional reuptation is critical, and services delivered are transaprent with accountability. On this point, there can never be compromise.

INDEPENDENT LEGAL COUNSEL | Although independently retained, we integrate our services with experienced legal counsel, and fees are deducted by Direction from standard commissions.

UNIQUE MARKETING PROWESS AND MATERIALS | We pride ourselves on crafting and delivering high-quality marketing materials with professional photography, staging, and editing. Our team of designers, editors, and creative professionals strive to ensure every listing is presented in the best possible light.

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